I developed the brand identity from scratch, starting with the logo, typography, colors and overall visual direction. The design system was created to feel clean, modern and product-focused, while still giving the brand a recognizable and consistent look across digital channels.

To define the visual direction, I collected references, built moodboards and helped shape the look of the product photography. I supported the creation of product images by focusing on composition, styling and consistency, so the visuals would work both emotionally and commercially.

I designed the online shop with a strong focus on clarity, trust and conversion. This included the layout, product presentation, navigation, visual hierarchy and reusable design elements. The result was a shop experience that made the products easy to understand and visually appealing.