hannes.design
Building an e-commerce brand from the ground up.
As the sole designer, I shaped the brand across identity, e-commerce, product content, art direction and marketplaces.
One role. Many touchpoints.
Working as the sole designer meant owning both the visual direction and its execution across the entire brand ecosystem.
Building the visual foundation
A minimal visual identity puts the products, materials and craftsmanship at the center.
Typography and color were deliberately kept understated, giving the products more room and reinforcing the brand’s natural, material-driven character.
Creating a product-focused visual language
Photography and visual direction balance atmosphere with detail, showing materials, craftsmanship and the products in use.
Turning the brand into a clear e-commerce experience
The shop combines strong product presentation with clear hierarchy, product information and a consistent visual system.
Homepage & Shop Overview
Product Details & About Page
Reading experience made easier to digest
Shop Banner & Hero images
Mobile Experience
Making product value visible across channels
Product communication translated materials, features and technical details into clear, high-conversion content for Amazon, Etsy and the brand’s own shop.
A product gallery built to inform, persuade and convert.
Extending the brand across marketplaces
The same product communication principles were used across Amazon, Etsy and the shop. Optimized first for marketplace performance, the image system was then carried over into other channels because it proved to communicate product value clearly and effectively.
One of the highest-rated magnetic knife racks in its category.
Strong product. Strong presentation.
Thoughtful engineering and premium materials created the foundation. Clear product communication and visual presentation helped make that quality visible across every sales channel.
One brand across every touchpoint.
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